“Social media edged out individual topic area experts (58%), blogs (55%), company or product websites (54%), and lifestyle content websites (53%), all of which were seen as influential by at least half of the women we surveyed. Blogs ranked second overall to social media for teen girls (61%), younger millennials aged 18-24 (65%), and millennial women overall (59%). Lifestyle content sites were seen as especially influential for moms (61%) and Hispanic women (61%).”

Nothing sells clothes (to me) like Instagram sells clothes (to me). Yay technology + fashion!

Check out the POPSUGAR article here.