Category Trends
Today in Obvious News: Social Media Most Influential Source of Lifestyle Content
“Social media edged out individual topic area experts (58%), blogs (55%), company or product websites (54%), and lifestyle content websites (53%), all of which were seen as influential by at least half of the women we surveyed. Blogs ranked second overall to social media for teen girls (61%), younger millennials aged 18-24 (65%), and millennial […]
The art of avoiding ownership
“In the age of Facebook, people don’t want to be photographed more than once or twice in the same dress.” Read more about Millenials’ commitment issues in this great article via Business of Fashion.
Should You Wear a Native American Headdress to Coachella?: A Handy Flowchart via Vice
Coachella is finally here!
Type A: The Midi Skirt that Matters
It’s come to my attention that the A-line midi skirt is the best trend to come around lately, and the reasons are obvious. The A-line midi is that careful intersection of modest and modern, so intrinsically feminine without being frilly, retro without being kitschy. Plus the shape is flattering on literally anyone. A is for […]
Today is the first day of Spring, which means nothing
In LA, it’s just another Friday. In NY, Nor’easter memories are still fresh and winter coats still reign—therefore, it’s just another Friday. I’m rarely one to not mourn the end of knitwear season (probably because, for me, there is no end to knitwear season), but I’m excited to try everything new for spring. Shirtdresses? YES. […]
The denim capital: L.A. births premium brands despite industry decline
“The fashion capitals of the world may reside in cities like Paris, New York, and Milan, but the denim capital of the world is undoubtedly Los Angeles, California. Equipped with some of the best wash houses and textile mills in the country—and home to the casual cool aesthetic and lifestyle that denim so expertly embodies—the […]
Racked: The Fall of the Hipster Brand
“‘Urban Outfitters and American Apparel did a good job of commodifying the earliest kind of hipster—the Vice-reading, PBR-swilling, trucker-hat-wearing twentysomething,’ she says. ‘But they have not successfully evolved to meet the needs of the new wave that cares about authenticity and buys products from brands that have a strong ethical core.’” …. “But it’s clear […]
T Magazine: The Post-Trend Universe
“You may ask: Aren’t we already free to pick and choose? But Simons was really addressing fashion insiders. Because, while we may live in a post-trend universe, there is still consensus among editors and buyers about what is cool or chic in a given season. In a way, insiders cling to the notion of clearly […]
Lucky unveils new Lucky Shops
“On Monday, Lucky Group, the Conde Nast-backed venture still in relative infancy, unveiled its newest enterprise: Lucky Shops, a site marrying editorial content ande-commerce. In response to the success of “shoppable” editorial platforms such as Who What Wear, The Coveteur, and Into the Gloss, Lucky has decided to stake its claim in e-commerce territory. However, […]
Paris Haute Couture Spring 2015
“When industry professionals and celebrity guests flocked to Paris last week, a relative quiet awaited them. Models chatted with each other about half-empty planes and still hotels. There was an atypical lack of celebrities, with the exceptions of Natalie Portman, Kate Hudson, Dita von Teese, and a few others. Even Instagram—a huge purveyor of fashion […]
The Wrong Coast 