“On Monday, Lucky Group, the Conde Nast-backed venture still in relative infancy, unveiled its newest enterprise: Lucky Shops, a site marrying editorial content ande-commerce.

In response to the success of “shoppable” editorial platforms such as Who What Wear, The Coveteur, and Into the Gloss, Lucky has decided to stake its claim in e-commerce territory. However, unlike the aforementioned sites, Lucky Shops will be an e-commerce platform in itself, selling items directly a la mega successful enterprises Net-a-Porter, Matches, and Shop Bop. The question is, what can it do to differentiate itself?”

Check out Examiner for more on Lucky Shops!